This presentation by Arto Joensuu, sums up the idea of conversational marketing. The idea that there are no consumers only people with whom we have a relationship of “interactive value creation” is like a breath of fresh air to hear. A relationship where you do not talk ‘to’ customers but with them..
Mar 292010
Posted by AnnieInfinite at 8:34 am Tagged with: Business, Conversation, engagement, Internet marketing, Marketing and Advertising, relationship marketing, Social Media Marketing
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