Fractal Magic MarketingTM
Fractal Magic MarketingTM is based on the mathematical laws of quantum mechanics that shape dynamic systems, in other words the laws of 
entanglement and fractalisation that create a cohesive whole from seemingly disparate parts. Need simpler explanation?
What is a Fractal?
A rough or fragmented geometric shape that can be subdivided in parts, each of which is (at least approximately) a reduced/size copy of the whole. B. Mandelbrot
So it is a way of seeing the whole system from seeing just a small part of the system. In our case with marketing, we are talking about the many things we do online that form our system of marketing all seeming to be separate little areas, yet really belonging to a larger system. Each thing we do is a dynamic smaller version of the entire system all funneling into one outcome.
What is Entanglement?
Entanglement means that at the quantum level all things are connected, even when they don’t seem to be, even when they look just like a complete, individual entity they are still connected and on the internet this is even more apparent. Everything we do creates a footprint and the larger that footprint the more easily we can see how entangled the web is. Knowing this small piece of information means that we can more easily see and understand how one little marketing strategy can dominate the market in a very short time with just a little effort.
As for the magic, life, the universe and the internet are just magical. Nothing more needs to be said.
Unless of course you would like me to mention that anyone can now be someone because of the quantum nature of the internet. You can take someone (you) or something (your site) who seems virtually unknown today and tomorrow they can be a superstar all through the magic of quantum mechanics, Fractal Magick MarketingTM and the internet.
Would you like to know how?
Fractal Magic MarketingTM harnesses the idea that consumers, clients and customers will ‘pick up’ and promote your product or service throughout the internet thereby scattering smaller, unique versions of your marketing and branding throughout the web.
Viral marketing is built on the premise that a consumer is infected with the intended message, Fractal Magic MarketingTM is the understanding that the consumer will modify and create their own message about your business and you depending on their perception, thus creating a whole new ‘set’ of messages about you and your business: just like snowflakes falling to earth each one a snowflake, each one a part of the snowfall, yet each one unique.
Famous examples of this kind of marketing are Google, Apple, Velcro, Post-it’s and any other brand that is identified by the consumer in their own perception and with their own message about who they are. Go test this theory ask someone to explain who Google is and then ask others and see if each of these people are not necessarily parroting an ad or message they have heard, but rather the brand has meaning for them outside of advertised messages.
Fractals are “geometric figures made of shapes that repeat themselves at smaller scales infinitely. Computer graphics, most notably video games and movie CGI, are built largely on fractals.” (Encylcopedia Britanica) Fractal Geometry is the study of self-similar structures and is at the conceptual core of understanding nature’s complexity. Benoît Mandelbrot was the IBM employee who successfully measured the coastline of England in 1967, coined the term fractal in 1975 and opened new worlds in mathematics and now, I believe, human emotional understanding.
Fractal geometry is found in nature you only need to Google (there it is again now used as a verb), words like: fractal, Fibonnaci, Phi, sacred geometry to see the abundance of fractals in the world we live in. Nature itself loves fractals and produces them in abundance (great word abundance).
“The existence of these patterns [fractals] challenges us to study forms that Euclid leaves aside as being formless, to investigate the morphology of the amorphous. Mathematicians have disdained this challenge, however, and have increasingly chosen to flee from nature by devising theories unrelated to anything we can see or feel.” — Benoit Mandelbrot The Fractal Geometry of Nature (1977)
How does this have anything to do with marketing? Note the word ‘repetition’, this is something that lodges itself so firmly in the system, (the marketing system for our purposes here)that it repeats itself everywhere.
Not only does it repeat, at certain intervals ‘bifurcation’ points are reached where the original message is changes and updated and this creates yet another ‘branch’ to the pattern that is emerging. In complete contrast to viruses which die out over time, a fractal can not only go on infinitely (one of my favourite words), it can continue on in new guises and with new enhancements and it all comes out of the original branding and message using it as a root or foundation.
Doesn’t this sound like something you would want for your brand and your business?
One of the most interesting things to note about Fractal Magic MarketingTM is that all of this infinite growth is usually built on the value of the product, service or brand, not the amount of hype created around it. If you know anything about me at all, I dislike hype as if it was a rotton potato (Eeww!) putrid and without substance. Fractal Magic MarketingTM is all about being totally authentic, giving loads of value, giving back and building your brand on those rock solid values.
Social Media is where the concept of fractals becomes truly understood, at a glance each person’s message looks unique, yet just as in nature the recurring makeup of people’s output, patterns emerge (order out of chaos) just like the patterns in a fern. What looks like randon human chatter, is seen from a distance as a huge woven pattern orchestrated by the trending topics, yet all part of the larger whole. The fractal nature of social media is revealed as communities are built around certain subjects creating a ‘bifurcation’ (branching point) point in the trunk of the conversation. Marketers should now be thinking and acting differently as humanity once again finds it’s voice and the power to create or destroy businesses, perhaps even nations through the power of social media and world-wide conversations.
These fractal bifurcations (branching points) allow any brand no matter how new to offer multiple kinds of branded content that attracts
Bifurcation points signified by colour change
different types of people who will choose to pull it into their social world, creating fractal versions of any message, brand or business within their social conversation and community. You can see this happening every day right now with widgets, apps, blogs, social platforms, games etc.. Each of these has multiple fractal patterns and bifurcation points that appeal to different types of people and who then pick and choose their content at it aligns with their fractal makeup. This is just the beginning!
Over time these branches accumulate; they do not end, close or die out.. instead they become a part of society,even create new language for the masses (think of how many ways you can use Google in a conversation). These branded branches of the fractal whole become valuable and together they connect over time to truly extend the value of the brand in each person’s world.
If done correctly, people will value your branded fractals like their collections of CD’s, DVD’s, music, comic books, antiques and other fractalised merchandise that engenders and attracts an emotional connection to it, and your brand will be the centre of their passions. Creating evangelists who further fractalise your brand out into the world. It is my intention that Fractal Magic MarketingTM will become the only way to market, especially online and include value based social media, authentic marketing strategies, ethical commerce, and prosperity consciousness and compassionate sharing of resources so that all may benefit.
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- Quantum Legacy: The Discovery That Changed the Universe by Barry R. Parker (slideshare.net)
- Fractalled (amaruwan.blogspot.com)
AnnieInfinite
Annie Infinite loves to help people understand how the universe and life works to help people reach their inbuilt potential in life and in business. Working as an online marketer and life strategest Annie believes in the infinite possibilities that are presented to us every day.
